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MIDNIGHT CANDY CLUB.
A playful confectionery box brand inspired by late-night adventures, nostalgia and the excitement of discovering hidden treasures.
Combining bold packaging, nostalgic flavours and a mischievous cast of candy loving characters (who run the show), the brand transforms sweets into an immersive and imaginative world for all ages.
Alongside the confectionery boxes, the cast of characters feature on collectable sticker sheets and character cards, bringing them further to life.
Designed to feel vibrant, a little weird and full of personality.
Midnight candy club celebrates the joy, curiosity and escapism that sweets can bring.
*AI assisted tools were used in the final mock-up development process. All concepts, character development, brand direction, packaging design and creative decisions are my own.*
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