Multi-Part Campaign for the National Human Rights Commission of IndiaMulti-Part Campaign for the National Human Rights Commission of India
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This project started with the passion that sits behind a lot of the work that I care about. The challenge wasn't design. It was relevance. How do I take legal language and make it land for someone who has never seen themselves in it? An intiative for National Human Rights Commission of India. A multi-part campaign including print, editorial, motion, and digital. Each piece designed for a different moment of engagement, but all pulling in the same direction.
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Creatives on Contra have earned over $150M and we are just getting started