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Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so visualize my thought, not to perfect the design on paper.
Once I believe I've come up with the right one, I then move forward with the digitalizing phase and vectorise and refine it in Illustrator until I've achieved the perfect result. Finally and totaly optional, I evolve the the mark from 2D to 3D and animate it, in order to bring it to life.
This is a design process inspired from the Lascaux Cave paintings, featuring two abstract horned animals with their communicative / storytelling intention. The freeform shape resembles the original paleolithic paintings and their use of charcoal and different materials to draw them. The organic geometric shapes blended within are something to add as unique touch for better differentiation.
Do you think the hand-made design is more appreciated nowadays?
Thats a goated workflow and opinion for me. I do the same when creating something from scracth on Rive too. Great point!
Sure thing!
Thanks 👍
Hi brother, I need your kind suggestions and guidance regarding work on Contra as a freelace designer.
Trust me, there is far better freelancers than me to take advices from 😆 But thank you tho!
Love the result!
Thank you Chantal 😊
Sketching still has a place for sure. The messy stage is usually where the best ideas start.
💯
Great work
Thanks!
Good work👏🔥
Thanks!
sketching still hits different honestly
💯
Thanks man
Absolutely. I love to sketch ideas in my sketchbook when I'm figuring out a web layout. It feels nice to be able to make mistakes on paper instead of drawing every line precisely on the computer, and sometimes that's where good ideas come from like a surprise. Goated for your sharing and design!
Absolutely agreed, thank you Valko! 🙏🏻
That's great! I love it when the approach starts on paper! It looks more natural and exploratory 🙌
Definitely 🙌
The result is so great! Love it!
Thank you Helen!
Amazing Sketching and Transformation into Vector. Also, Love the 2D animation.
Thank you Alamgir
Dude! I recently got into branding , since building websites, some people lacked the full brand system.. And by far the best process for me its getting my hands dirty while doing logos and ideas.
like I can explore so many options so easily and they flow with each other so...
Absolutely, it’s like a time investment period for the next phase
These are great, Filip! It's always so good to see an idea in development. Sketching is definitely part of my workflow too; it's such a raw way to explore the shape and weight of a concept. As someone used to creating in 3D with Blender, getting ideas out on paper can sometimes...
Absolutely, glad it’s relatable.
Really great love this
Thanks buddy
Very nicely shown
Thanks man
Sketching survives in my workflow too, just for systems instead of logos. Every Notion build starts as a messy Miro board or a paper scribble of how work actually flows before anything touches a database. The mess is the point, it keeps you from falling in love with the first...
Lovely to hear your process Ankita, thanks for sharing your insight. I’m happy sketching remains part of the workflow in in designers process still 🙌🏻
Sketching mean you respect your proccess!
That’s right!
This looks really good
Thank you
These are amazing!
Thank you!
Love how cave like the cow looks
🙌
Absolutely. I think sketching is still one of the best ways to explore ideas without overthinking them. The roughness is actually part of the process it captures the designer’s thinking before everything becomes polished digitally. Love how you carried that human, organic...
Totally agreed, thanks Ugwuanyi!
I used to sketch on paper, but now I do it on iPad, does it counts? 🫣
Yea I guess 😁
Sharp design
Thanks!
Love this, I love to sketch too, just helps really!
Thanks man, certainly!
I can't even remember the last time I sketched with a pen and paper, I have to go back to that.
💯
wonderful presentation
Thank you Eniola
Great work!!!
Thank you!
Absolutely, thanks for your detailed insight! :)
This is great 👍
Thanks Bammy
Looks professional. I never draw before I start, everything is always in my head. I don't know how far you can go like this
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A concept feed designed by Business Wifey Agency
The Project
Nami Matcha is a matcha bar brand we fell in love with and couldn't resist designing for. This is not their official branding. This is BWA doing what we do best: taking a vibe, a product, and a personality, and turning it into a full visual identity that makes people stop and stare.
Because honestly - who doesn't love matcha?
What We Created
A complete social media design system built around Nami Matcha's playful yet premium aesthetic. Every post was designed to feel like the brand already existed, already had a loyal audience, and already knew exactly who it was talking to.
The feed covers every content pillar a beverage brand actually needs:
Product Content → Editorial-style drink photography posts with bold typography and on-brand copy that makes you want to order immediately.
Event & Launch Design → A full matcha bar opening poster and pop-up event flyer - the kind of content that makes people save the date and show up.
Engagement & Viral Content → "Born to / Forced to," "Take What You Need," "Matcha Mode: ON" - the kind of posts that get shared, saved, and commented on because they feel real, not promotional.
Promotional Posts → Buy 1 Get 1 offers and product deals designed to convert, not just perform.
Brand Storytelling → From the fuel gauge concept to the receipt mockup, every piece tells the Nami Matcha story in a way that feels completely native to the platform.
The Result
A 10-post feed that looks like a fully launched brand - cohesive, confident, and completely scroll-stopping. This is what BWA brings to every client: the ability to make a brand feel real before it even launches.
Note
This is a concept project created independently by Business Wifey Agency to showcase our design capabilities. Nami Matcha is not an official BWA client and this is not their confirmed brand identity - we simply loved the concept and built it out because great design doesn't wait for a brief.
Skills & Tools Used
Brand Design · Social Media Design · Content Strategy · Feed Curation · Typography · Visual Storytelling
Love how the whole feed feels like a real brand launch. The mix of product, promotional, and engagement content works really well.