A motion study for Rayon, an AI-powered, browser-based CAD tool for interior designers. No screen recording: the product is rebuilt as motion graphics, so a single line becomes a wall and the plan keeps growing until it folds into 3D.
15 and 30 seconds, landscape and native vertical, built in a code-based motion pipeline with original sound design.
Creative direction, motion & sound: Jander Hoffmann · Method: AION Creative Studio OS
Spec work / not affiliated with Rayon.
Rebuilding the product as motion instead of a screen recording is a smart call. The line turning into a wall explains the tool before any voiceover does. When you make these for real clients, do they ask for matching slides for the launch deck too?
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.