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Meet the characters behind Pure Pet! I wanted to bring some of the personality we love in our dogs into the brand, so I created a little cast of hand-drawn faces, each with its own expression.
Paired with clean typography and bold colours, they give the packaging a friendly feel without making it harder to read.
Which one reminds you of your dog?
the packaging is cute
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Ovéa — care with character.
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.
View the full case study. Building a skincare brand? Let’s talk about your identity and packaging.
Love the colour direction and the visual language. Everything feels so well thought out. The overall look is beautiful.
A bold, modern landing page for a creative agency, built around immersive visuals and strong typography. We’d love to hear your thoughts!
Just wrapped a brand identity concept for Haven Ridge Properties, a real estate developer selling to first-time buyers and investors.
The challenge: feel premium without feeling cold.
The answer was two ideas shelter and growth.
The mark is a roofline that doubles as an upward arrow: home and long term value in one symbol.
What's inside the guidelines:
• Primary and secondary logo lockups
• Logo usage rules
• Typography system
• Colour palette with clear roles
• Imagery direction
• Digital and print applications
Which detail stands out most to you?
#branding #brandidentity #logodesign #brandguidelines #realestate
