Pure Pet - Pet Care Brand Identity & Packaging Design

Pure Pet needed a brand identity and packaging system for its Australian dog skincare range. The aim was to communicate quality and care while feeling friendly and approachable.

I brought together clean, structured packaging and custom hand-drawn dog illustrations. The characters give the brand personality and create a connection with pet owners, while the typography and layout keep product information easy to navigate.

Bold color blocks distinguish the products within the range. A consistent placement of the logo, illustrations, and information keeps the packaging recognizable as one family.

A cohesive pet care identity that balances clarity with character. The system gives each product its own personality while maintaining a consistent look across the range.

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