The brief
Pure Pet needed a brand identity and packaging system for its Australian dog skincare range. The aim was to communicate quality and care while feeling friendly and approachable.
The solution
I brought together clean, structured packaging and custom hand-drawn dog illustrations. The characters give the brand personality and create a connection with pet owners, while the typography and layout keep product information easy to navigate.
Bold color blocks distinguish the products within the range. A consistent placement of the logo, illustrations, and information keeps the packaging recognizable as one family.
The result
A cohesive pet care identity that balances clarity with character. The system gives each product its own personality while maintaining a consistent look across the range.
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1 like · 9 views · Oct 4, 2026
Brand identity and packaging design for Pure Pet, an Australian dog care brand, combining custom illustrations, bold colors, and clear product information.
