KÖÖK -Vegetable Soup Brand Identity & Packaging Design

KÖÖK is a vegetable soup brand based in Portland, Oregon. The brief was to create a brand identity and packaging that reflected its natural ingredients and comforting recipes, with a premium, contemporary feel.

The range included four varieties: Onion, Artichoke, Pumpkin, and Beetroot, which needed to be easy to distinguish while clearly belonging to the same brand.

I made the main vegetable the focus of each label, using custom botanical illustrations with an engraved feel. These bring warmth and a sense of craft to the packaging, while clean typography and generous white space keep the design fresh and easy to read.

Each flavor has its own color palette, held together by a consistent label layout. This gives the individual recipes room to stand out without losing the connection across the range.

A complete identity and packaging system that combines the warmth of homemade soup with a modern shelf presence. The four varieties feel distinct, but unmistakably part of the same family.

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