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Jordan Racing concept.
What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.
Designed by Studio /03
Concept project, not affiliated with Nike or Jordan Brand.
Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept
Great work!
thank youuu!!!
Basketball heritage meets Formula 1 speed is such rich territory to play in, Ziva. The Speed Demon campaign angle feels exactly like how Jordan Brand would actually enter racing.
thank youu!! most of the credits go to my partner Stefan Hendrickx @Studio /03 !!😃
This is INSANE! 🔥 Speed Demon x Jordan is a crazy good concept. Love how you merged basketball heritage with F1 telemetry aesthetic. The art direction + website mockup is premium. This is award-level work, Ziva! 👏
Wow great brand design it feels street sporty❤️❤️
Great job Ziva🔥🔥
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