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Jordan Racing concept.
What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.
Designed by Studio /03
Concept project, not affiliated with Nike or Jordan Brand.
Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept
Great work!
thank youuu!!!
Basketball heritage meets Formula 1 speed is such rich territory to play in, Ziva. The Speed Demon campaign angle feels exactly like how Jordan Brand would actually enter racing.
thank youu!! most of the credits go to my partner Stefan Hendrickx @Studio /03 !!😃
Wow great brand design it feels street sporty❤️❤️
Great job Ziva🔥🔥
The grayscale with that one red accent keeps the whole system tight. Telemetry style site is a smart touch.
glad you like the details:)
Modern work❤️
Outstanding design! 💫
🤩thanksss
This is a really polished presentation. Nicely done!
yeah! for the store, car shots, merch..:) we use it for to showcase our concepts before they hit production
Really cool concept and neat details!
thank youuu!!!
Basketball heritage meets F1 is such a cool brief. Love that you took it all the way to streetwear and a research facility, it feels like a whole world and not just a logo
Amazing 👏
The grayscale world with one red ring around the JR, from the court-floor Jumpman to the showroom, is a disciplined system, and the not affiliated with Nike or Jordan note is the right way to show concept work. Contrarian point: a concept for the biggest sneaker brand proves...
This project was only for fun, not to prove our skill cause we already get the real briefs🤪
But thank you for the comment;)
love the whole look 😍
ty:) glad you like ittt
wooow
Basketball culture meets motorsport in a way that actually makes sense. The whole concept feels bold!
Really well done, Ziva!
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