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This is a redesign of BTS's latest album Arirang that i developed for my first project as a graphic design student
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Every rebrand starts the same way: a blank page and a long list of questions.
Before a single color or typeface gets chosen, we run a full discovery process: positioning, audience, voice, visual references, and competitive landscape.
The goal is simple: understand the business well enough that design decisions stop being guesses.
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Starting with positioning, audience, voice, references, and competitors gives the visual work a real backbone. Which discovery question usually exposes the clearest rebrand direction fastest?