Check it out (https://contra.com/p/MN2bBAgY-building-a-pet-gear-store-from-zero-to-dollar29-k-in-...Check it out (https://contra.com/p/MN2bBAgY-building-a-pet-gear-store-from-zero-to-dollar29-k-in-...
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Rahman's avatar
Ecom Swift's avatar
The trust bar before any product shows is the right call for pet gear specifically, the buyer isn't the one wearing the harness so safety proof has to land before style does. At 74 orders and 5.79% returning this early, is the repeat rate coming mostly from the email capture, or...
Samson's avatar
WhizwayDigit logo
Nice question. My read is that it's mostly the email capture doing the work at this stage the list-building was baked in from day one specifically because a from-scratch brand can't rely on organic/ads traffic finding its way back yet. I don't have hard attribution data split...
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