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The Rebranding Challenge - Season Investments
One of the key challenges was deciding what to change and what was worth preserving.
Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.
A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.
The result is a more adaptable system that moves the brand forward without losing its familiarity.
Nice work! 😍
Thank you!
Such a strong concept. Everything feels so polished! 🔥
Thanks 🙌
Typography on point! Really inspiring work.
Thank you!
Splitting a standalone symbol from the wordmark is the right call for investment platforms — avatars and compact UI were probably where the old lockup died. Nice that you kept a visual tie to heritage instead of a full reset. Did you define minimum clear space for the mark on dark photo headers?
Exactly. The standalone mark gives us much more flexibility across smaller digital applications. And yes, we defined clear space for it across different backgrounds, including dark photography, to make sure it always had enough room to breathe.
A standalone symbol that works without the wordmark is a smart fix. The swirl feels like it fits investing.
Thank you! The symbol actually evolved from the original logo rather than being created from scratch. We modernized and refined it both visually and conceptually, giving it a new meaning while keeping a clear connection to the brand’s heritage.
Love how adaptable this feels across compact digital spaces. Really well done. Any plans to post the original before version for comparison?
Thank you! Here you can check the comparasion.
https://on.contra.com/qQnjfg
on.contra.com
Season Investments - Rebranding After 14 years in business, Season Investments set out to refresh...
Season Investments - Rebranding After 14 years in business, Season Investments set out to refresh and modernize their brand identity. The existing mark no longer reflected the values and direction th…
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Hola Luci! Cómo estás? Soy Argentina también!
De que provincia es el vino? Me encargo de las redes de una vinoteca en mi ciudad, y me llamó la atención. Tenemos cata este finde, y me gustaría proponer esta opción.
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