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What’s the one thing your proposal is missing that’s costing you clients?
After being on the other side and reviewing a bunch of proposals… I had a little moment lol
Everyone is trying to explain everything. Every deliverable, every phase, every detail. And I get it… I was doing the same thing.
But when you’re actually hiring someone, you’re not reading all that.
You’re just trying to feel like “ok they got this”
That’s it.
So now I’m thinking about proposals way less as a place to explain and way more as a place to position. Less “here’s everything you get.” More “here’s why we’re the right fit”
Now I’m curious… what’s one thing you’d change about your proposal right now?
Valuable insight!
This reframe hit hard — "less here's everything you get, more here's why we're the right fit." Proposals as positioning, not essays. I'm updating mine this weekend!
Congrats 🎉
Same think me
Leadership!
Thanks a lot for this!
Yes, always positioning why you're approach/services differ from the others is a game changer. Whether it's price, expertise, values - it should be laid out upfront so they can feel aligned and the deliverables are just a given.
I feel reaffirmed by this. I remember that most of my accepted proposals or, at least those that got responses, were ones that had "I got you" vibe rather than the "I could do this and that".
Quite a different approach
absolute!
Thank you a lot for this
I think most proposals fail because they explain too much and position too little.
I love this! We may be subconsciously trying to justify the prices, even though we're the only ones who know we just updated them haha. When do you communicate the scope of work with the client? Is it in a contract?
Definitely working on this, thank you, Sabrina
This is a huge realization. In my world, it’s the difference between listing every technical automation and simply showing the client how we’re going to reclaim their time and revenue. If they have to work too hard to understand the value, you've already lost them. Quality over quantity, every time.
Thank for the post and tip Sabrina
100% agree 👀
Most proposals drown in details instead of showing confidence.
I’d focus on positioning over explanation make it clear why you’re the right fit, not just what you’ll do.
Less checklist, more trust + clarity.
This looks clean and well thought out. How long did it take you to bring everything together?
Interesting take, really!
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This conversation happened this week.
A client needed a full infrastructure app.
Multiple modules. Local and production testing.
Bug-free delivery. 3 month timeline.
We spent days going through the scope.
Not hours. Days.
Architecture. Integrations. Edge cases.
What the product needs to actually survive
in production with real users.
My team even reverse-engineered their
existing scripts to understand what
we'd actually be working with.
Then the budget conversation came up.
"My max budget is $25K
for the whole app with all modules."
My honest response?
"That's about 50% of what I was thinking."
I could've said yes.
Taken the $25K.
Cut scope secretly.
Delivered something half-baked.
Blamed the client later for "unclear requirements."
That's what most teams do.
I've never done that.
And I never will.
Because I've been on the other side.
I've cleaned up projects where the previous team
said yes to a budget they knew was too low.
The client always pays twice.
Once for the cheap build.
Once for the rebuild.
So what happened next?
We talked it through.
Found a realistic scope that respects his budget
without compromising what matters.
No fake promises. No inflated timelines.
Just an honest conversation between
two people trying to make it work.
That's the screenshot below.
That's how every project should start.
#SoftwareDevelopment #StartupFounders
https://entalogics.com
This is seriously impressive work. The attention to detail and level of execution stand out immediately. You’ve set a high standard here, well done.
Most brand designers start with visuals. I start with strategy.
Here's the actual workflow I use to build brand identities from positioning to final system, using three AI tools and Figma.
Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.
Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.
Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.
The tools changed but the principle didn't.
Do you think there’s a big difference between Claude and GPT when it comes to conceptualization support and creative process support ?
In consulting, perception is everything.
You’re not just selling a service you’re selling authority.
This design is built to communicate clarity, trust, and confidence from the very first interaction.Less noise. More intention.
Because the right clients don’t need convincing. They need to feel certainty.
This is incredible ⭐⭐⭐⭐⭐
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