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Most brand designers start with visuals. I start with strategy.
Here's the actual workflow I use to build brand identities from positioning to final system, using three AI tools and Figma.
Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.
Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.
Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.
The tools changed but the principle didn't.
Love this.
Locking positioning before opening Figma is such an underrated move. This + the power of AI = absolute gem.
Thanks for sharing this!
Brand design must start with strategy, without strategy in place, what are you even designing.
Thanks for sharing your knowledge, dude, you do it awesome🙌
Do you think there’s a big difference between Claude and GPT when it comes to conceptualization support and creative process support ?
I just like working with Claude better I found it to be better at pretty much everything
Hmmnn..
I think so fr
Nice
Love this Daniel. Starting with strategy makes the visuals feel a lot more intentional, not just pretty.
beautiful work
all is good
Nice!
Great..appreciated!
Strategy is the foundation for building a strong and lasting brand identity... Great work mate♥️
Thank you
Great work
Nice
The perfect workflow. Saul Bass used to say that "good design is thinking made visual," so strategy should always precede creative. That being said, good strategy is rooted in insight, and I'd love to know how you uncovered the insight for this work. Discussions and strategy...
Amazing
This looks really good!
Thanks for sharing
cool
😊
amazing work
Love how every design decision ties back to intent here, damn that clarity shows
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