Justin Bronson - Founder + Principal Brand Strategist | ContraWork by Justin Bronson
Justin Bronson
pro

Justin Bronson

Fractional CBO

Ready for work

Justin is ready for their next project!

Followed by Kraig M, Stephanie | M, and Joanna N

Bend, USA

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Bend, USA

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I launched Quilld on Product Hunt today. 🎉 🚀 Just as good output depends on good input, good creative depends on good strategy. For all the AI-fueled creative tools on the market, none help you create strategy. Quilld does. If you’ve seen value in this tool or appreciate my inspiration for building it, I’d appreciate your support. https://www.producthunt.com/products/quilld
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Cover image for Dr Hops Brand Messaging and Website Copywriting
Dr Hops Brand Messaging and Website Copywriting
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Cover image for Dr. Kelly came to me
Dr. Kelly came to me with a brilliant product but a blurry position. She had a scientifically rigorous formula, a refined visual identity, and a bold ambition to change oral care—but no clear strategic anchor to pull it together. In a category crowded with inflated promises, the brand risked blending in rather than standing apart. I partnered with Dr. Kelly to clarify her strategic position and build a brand grounded in evidence, transparency, and long-term health. Through a Spoken Identity Workshop™, positioning and messaging work, and the creation of a BrandBook®, we shaped a voice that honored the science while earning trust. Today, Dr. Kelly has a brand with presence, precision, and purpose. With the Southeast Asia launch underway, the brand is positioned to grow through meaning—not hype.
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Cover image for Thump Coffee came to me
Thump Coffee came to me with a strong but indistinct sense of purpose. The owners knew what they valued, but their beliefs were difficult to articulate and even harder for teams and customers to rally around. They wanted deeper engagement—not through abstract ideals, but through tangible commitments to community, decency, and showing up well. My role was to help Thump clarify and name those commitments, align leadership around them, and translate purpose into practical expressions across culture, customer experience, and communication. Through a Spoken Identity Workshop™ and BrandBook®, we gave the brand a shared language that its people could embody. Since then, Thump has increased year-over-year growth targets, opened new locations, and expanded its wholesale footprint into new markets across the U.S., Canada, and Australia.
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