Dr. Kelly came to me with a brilliant product but a blurry position.
She had a scientifically rigorous formula, a refined visual identity, and a bold ambition to change oral care—but no clear strategic anchor to pull it together. In a category crowded with inflated promises, the...
Thump Coffee came to me with a strong but indistinct sense of purpose.
The owners knew what they valued, but their beliefs were difficult to articulate and even harder for teams and customers to rally around. They wanted deeper engagement—not through abstract ideals, but through...
Green State Coffee came to me with a compelling idea and very little infrastructure.
Their goal was to create the first drive-thru coffee brand where every aspect of the business—from operations to customer experience—was environmentally conscious. Sustainability was core to the...
Spoken Moto came to me during an identity crisis.
While the ownership group had a clear vision, competing staff opinions around brand identity were eroding the culture. Internal misalignment began showing up externally, leaving patrons feeling excluded rather than welcomed.
My...
City Without Orphans came to me at a moment of inflection.
After seven years of growth, they had built dozens of initiatives supporting foster families, children, and partner agencies—but those efforts weren’t aligned under a single, motivating purpose. The need was clear. What...
