Thump Coffee came to me with a strong but indistinct sense of purpose.

The owners knew what they valued, but their beliefs were difficult to articulate and even harder for teams and customers to rally around. They wanted deeper engagement—not through abstract ideals, but through tangible commitments to community, decency, and showing up well.

My role was to help Thump clarify and name those commitments, align leadership around them, and translate purpose into practical expressions across culture, customer experience, and communication. Through a Spoken Identity Workshop™ and BrandBook®, we gave the brand a shared language that its people could embody.

Since then, Thump has increased year-over-year growth targets, opened new locations, and expanded its wholesale footprint into new markets across the U.S., Canada, and Australia.