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Most brand designers start with visuals. I start with strategy.
Here's the actual workflow I use to build brand identities from positioning to final system, using three AI tools and Figma.
Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.
Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.
Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.
The tools changed but the principle didn't.
amazing work
Love this.
Locking positioning before opening Figma is such an underrated move. This + the power of AI = absolute gem.
Thanks for sharing this!
Brand design must start with strategy, without strategy in place, what are you even designing.
Thanks for sharing your knowledge, dude, you do it awesome🙌
Do you think there’s a big difference between Claude and GPT when it comes to conceptualization support and creative process support ?
I just like working with Claude better I found it to be better at pretty much everything
Hmmnn..
I think so fr
Nice
Great work
🙌
Great work
Love this Daniel. Starting with strategy makes the visuals feel a lot more intentional, not just pretty.
beautiful work
all is good
Nice!
Great..appreciated!
Strategy is the foundation for building a strong and lasting brand identity... Great work mate♥️
Thank you
Great work
Nice
The perfect workflow. Saul Bass used to say that "good design is thinking made visual," so strategy should always precede creative. That being said, good strategy is rooted in insight, and I'd love to know how you uncovered the insight for this work. Discussions and strategy...
Amazing
This looks really good!
Thanks for sharing
cool
😊
Love how every design decision ties back to intent here, damn that clarity shows
Really well executed! You can tell a lot of thought went into both the aesthetics and usability.
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Most AI design tools get tested on what they can generate. I tested Claude Design on whether it could work inside a system that already existed.
What I loved about it is that it reasons before it builds. It had a point of view. It flagged its own mistakes before I caught them.
What slipped a bit for me: give it nuanced information and it'll smooth it over to sound cohesive. It can lose accuracy chasing consistency.
It's more of a thinking collaborator than a generator - but the judgment calls are still yours.
Where do you draw the line with AI in your creative process? Drop it below.
(Full Breakdown👇🏻)
Project Concept: Photography Brand Identity & Custom Logo Design
A look at the conceptualization stage for a recent outdoor photography brand identity project. This raw pencil sketch explores custom typography and visual identity layout, seamlessly integrating a minimalist mountain illustration directly into the camera lens icon.
Building the logo design foundation on paper ensures a completely bespoke brand mark before launching into the vector conversion and final digital asset design. Taking projects from abstract ideas to scalable, professional visual brand assets that connect with target audiences.
Tags:
Logo Design, Brand Identity, Typography, Graphic Design, Branding, Freelance Designer, Visual Identity, Creative Direction, Vector Illustration, Custom Lettering
Nice work
I built the thing I wished existed — an agent-driven ad pipeline — on @melius, and used it to ship a full brand campaign for Stratos Markets, my prediction-markets startup, in an afternoon.
I program agentic systems for a living but had yet to attempt fully autonomous agentic media workflows. So I treated it as a build problem: a six-beat brand runbook as the spec, one brand anchor as source of truth, Melius wired to Claude Desktop over MCP, Claude Opus 4.7 executing the canvas node by node. I never placed a pixel, just reviewed outputs against spec.
The canvas mapped cleanly to how I already build: typed nodes, deterministic outputs, a graph I can reason about. That fit is what let an engineer ship a brand-coherent campaign in an afternoon.
30s walkthrough below.
Interesting app! Good work 🙌
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