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What’s the one thing your proposal is missing that’s costing you clients?
After being on the other side and reviewing a bunch of proposals… I had a little moment lol
Everyone is trying to explain everything. Every deliverable, every phase, every detail. And I get it… I was doing the same thing.
But when you’re actually hiring someone, you’re not reading all that.
You’re just trying to feel like “ok they got this”
That’s it.
So now I’m thinking about proposals way less as a place to explain and way more as a place to position. Less “here’s everything you get.” More “here’s why we’re the right fit”
Now I’m curious… what’s one thing you’d change about your proposal right now?
This reframe hit hard — "less here's everything you get, more here's why we're the right fit." Proposals as positioning, not essays. I'm updating mine this weekend!
Congrats 🎉
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Client said "can we make it look more modern" on a call yesterday and I just sat there for a second because I never know what to do with that one.
It's not a bad note but not a design note either.. Nobody who says "modern" can tell you what modern actually looks like. I've asked. They point at someone else's site and say "like that" but what they're really saying is "that company looks like they have their stuff together and I want to feel that way too."
I used to just go tweak stuff in Figma when I got this note. Make things cleaner. Whatever I thought modern meant that week. Didn't work. They'd come back and say it still felt off, obviously, because the design wasn't the problem.
Anyway I don't have a clean takeaway here. I think the move is to just stop and ask "what feels off" instead of trying to fix it.
modern or not - i really like it
I see SaaS companies make the same mistakes in their websites.
They either get too cute with the heading, over design with colors/animations, or have vague jargon making up their copy.
If someone is looking for tools to solve their problems and have to read your headline 3-4 times to understand it, they’re going to bail and look elsewhere.
The above-the-fold her section has one job: make the visitor feel understood in as little time as possible.
With these companies below, they are mentioning the benefit (save money/time) or mentioning who it’s for (problem solvers), all while the design is beautiful and simple.
These companies understand who they are, the problem they solve, and who their audience is.
When you have clarity like this it becomes easy to convert customers, because they feel like it’s the perfect product for them.
Amazing!
Do you want to know how to make a successful pitch deck that nails THAT client? 🤑
I once has to design a branding for an agency called “Sandwich” sounds simple. It wasn’t. The name says food. The brand had to say strategy.
There were multiple concepts but just one goal: make people see beyond the name and trust the thinking behind it.
Here's how I did it ⤵
Typography here is so strong and absolutely not this.
Honestly, I used to do so many pitch decks and that's probably the first thing I started actually designing and it's one of the things I hate doing the most
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