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Meet KAYA, the self-appointed manager of a coffee that never hired him.
Kaya is a cat shaped like a jar of kaya (that is how I got the inspiration😉of the character), the coconut jam we love in Malaysia.
Round, orange, and permanently unimpressed, he guards the sacred ritual of the slow breakfast, coffee, half-boiled eggs, and toast done properly or not at all.
He judges anyone who orders takeaway, naps on the till during rush hour, and has never once moved for a customer.
In Malay, "kaya" means coconut jam, and also rich. He is both.
One cat, one wordmark, one rule: orange belongs only to him.
Built entirely in Recraft, character sheet, expression sheet, name-logo, jar label, poster, stickers, menu, merch, and his own cartoon show.
Same cat. Same judgment. Different assets.
Slow mornings only. ☕
Recraft Project URL: https://www.recraft.ai/project/d3778493-0e89-41d6-9971-4e9eed96b160
Very inspiring design, following for more!
handmade feel to the branding is a booming new trend, this looks so good
Lovely concept
this looks fantastic
That's Amazing! 🔥
Amazing! 😍
Cool branding
Nice work 👏
Naps on the till during rush hour and has never once moved for a customer is the line that makes this whole thing click, the personality is doing more work than the visuals and the visuals are already solid.
Great work! Characters like this can create memorable experiences across web, packaging, social, and merch not just marketing.
Awesome
Cool🧡
The network for creativity
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Related posts
Which cover should lead my Recraft × Contra Mascot Challenge submission?
A.Light and product focused.
B.Dark, premium, and brand focused.
Same mascot system, different first impression.
Which one would you choose? A or B? 💜
🔗 Recraft project
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #mascotdesign #branddesign #mobileappdesign
58 voted
56%
46 voted
44%
104 votes
Closed
B, and the reason matters more than the vote. B opens with the title lockup and the mascot so the brand idea lands before the screens do, A opens with mockups and reads as one more app shot. The gallery is also full of light covers, so B wins the scroll before anyone reads a word
✨ YOURA — A Tiny Companion That Brings Light to Everyday Moments.
🤍 YOURA is an original mascot designed to bring light, comfort, and quiet companionship into everyday life.
This project documents the complete creative journey—from early concept exploration and silhouette studies to a fully realized brand identity, custom logo, official character system, merchandise collection, expressive sticker pack, and a cinematic brand reveal.
✨ Every visual was created and refined in Recraft Studio with a strong focus on consistency, emotional storytelling, and scalable brand design, ensuring YOURA remains instantly recognizable across every application.
🌟 More than a character, YOURA is a complete brand universe built around warmth, simplicity, and timeless emotional connection.
🔗 Project Links
Recraft Project:https://www.recraft.ai/project/533af1b6-b1b6-4e56-a412-1c502ec78e04
✨ The character was developed through multiple exploration, silhouette, and refinement stages before reaching the final brand identity.
❄️ YETTI — Stay Cool. Stay Wild.
Introducing YETTI, is a premium lifestyle mascot created for a fictional streetwear and outdoor brand. I reimagined the classic yeti as a friendly, confident, and adventurous character with a bold visual identity featuring icy blue fur, orange horns, and signature blue, white, and orange apparel.
The project includes a custom YETTI wordmark, a consistent mascot system, branded apparel, packaging, sticker designs, social media concepts, merchandise, and multiple poses to demonstrate character consistency across different applications. Guided by the motto "Stay Cool. Stay Wild.", YETTI represents creativity, exploration, confidence, and self-expression through a cohesive, modern brand identity.
Character Brief
Name: YETTI
Role: Brand Mascot & Lifestyle Ambassador
YETTI is a cheerful and adventurous young yeti who inspires people to explore, create, and express themselves with confidence. As the face of a premium streetwear brand, he brings positive energy, bold style, and a playful personality to every product and campaign. His iconic look and consistent design make him instantly recognizable across every touchpoint, encouraging everyone to Stay Cool. Stay Wild.
#Recraft #RecraftAI #MascotDesign #CharacterDesign #BrandIdentity #Streetwear #LogoDesign #CreativeDesign #Illustration #Branding #3DCharacter #DigitalArt #MerchDesign #PackagingDesign #GraphicDesign #ConceptArt #StayCoolStayWild #YETTI
Bringing the YETTI identity beyond the mascot through premium streetwear, accessories, and wearable merchandise. Every piece follows the brand's signature blue, white, and orange color palette while maintaining a cohesive visual identity. #recraft #recraftchallenge
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