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❄️ YETTI — Stay Cool. Stay Wild.
Introducing YETTI, is a premium lifestyle mascot created for a fictional streetwear and outdoor brand. I reimagined the classic yeti as a friendly, confident, and adventurous character with a bold visual identity featuring icy blue fur, orange horns, and signature blue, white, and orange apparel.
The project includes a custom YETTI wordmark, a consistent mascot system, branded apparel, packaging, sticker designs, social media concepts, merchandise, and multiple poses to demonstrate character consistency across different applications. Guided by the motto "Stay Cool. Stay Wild.", YETTI represents creativity, exploration, confidence, and self-expression through a cohesive, modern brand identity.
Character Brief
Name: YETTI
Role: Brand Mascot & Lifestyle Ambassador
YETTI is a cheerful and adventurous young yeti who inspires people to explore, create, and express themselves with confidence. As the face of a premium streetwear brand, he brings positive energy, bold style, and a playful personality to every product and campaign. His iconic look and consistent design make him instantly recognizable across every touchpoint, encouraging everyone to Stay Cool. Stay Wild.
#Recraft #RecraftAI #MascotDesign #CharacterDesign #BrandIdentity #Streetwear #LogoDesign #CreativeDesign #Illustration #Branding #3DCharacter #DigitalArt #MerchDesign #PackagingDesign #GraphicDesign #ConceptArt #StayCoolStayWild #YETTI
Bringing the YETTI identity beyond the mascot through premium streetwear, accessories, and wearable merchandise. Every piece follows the brand's signature blue, white, and orange color palette while maintaining a cohesive visual identity. #recraft #recraftchallenge
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This is absolutely amazing! I love your design, especially the incredible detailing in each character's style.
Amazing work
Strong color! Strong brand! This work make me jealous:)
Thanks @Amirul Hakim
Looks Premium🤩
Obsessed with this.
Absolute masterpiece. 😯
This deserves more than just liking
Perfect
the times am going through this art work is unhealthy but an art piece 😄
Yeti style always looks attractive in Animation @Fawn Media
The colour scheme is so eye catching
Reimagining a familiar character into a distinct brand asset is what makes this stand out. What often gets underestimated is that a strong mascot isn't just memorable it gives a brand a consistent personality across every touchpoint, from apparel to social content. That's where...
Great work
What a design.. cool
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