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❄️ YETTI — Stay Cool. Stay Wild.
Introducing YETTI, is a premium lifestyle mascot created for a fictional streetwear and outdoor brand. I reimagined the classic yeti as a friendly, confident, and adventurous character with a bold visual identity featuring icy blue fur, orange horns, and signature blue, white, and orange apparel.
The project includes a custom YETTI wordmark, a consistent mascot system, branded apparel, packaging, sticker designs, social media concepts, merchandise, and multiple poses to demonstrate character consistency across different applications. Guided by the motto "Stay Cool. Stay Wild.", YETTI represents creativity, exploration, confidence, and self-expression through a cohesive, modern brand identity.
Character Brief
Name: YETTI
Role: Brand Mascot & Lifestyle Ambassador
YETTI is a cheerful and adventurous young yeti who inspires people to explore, create, and express themselves with confidence. As the face of a premium streetwear brand, he brings positive energy, bold style, and a playful personality to every product and campaign. His iconic look and consistent design make him instantly recognizable across every touchpoint, encouraging everyone to Stay Cool. Stay Wild.
#Recraft #RecraftAI #MascotDesign #CharacterDesign #BrandIdentity #Streetwear #LogoDesign #CreativeDesign #Illustration #Branding #3DCharacter #DigitalArt #MerchDesign #PackagingDesign #GraphicDesign #ConceptArt #StayCoolStayWild #YETTI
Strong color! Strong brand! This work make me jealous:)
Thanks @Amirul Hakim
Bringing the YETTI identity beyond the mascot through premium streetwear, accessories, and wearable merchandise. Every piece follows the brand's signature blue, white, and orange color palette while maintaining a cohesive visual identity. #recraft #recraftchallenge
Hi! 😊 Thanks so much for your kind words!
To redeem your Recraft code:
Log in to your Recraft account.
Go to the Upgrade section.
Select the Pro (4K) monthly plan.
If you have an annual subscription enabled, make sure to turn it off first (as shown in the screenshot I attached).
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Amazing work
Looks Premium🤩
Obsessed with this.
Absolute masterpiece. 😯
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Meet PRETTIFUL ... your everyday confidence buddy. 💕
A humanoid catgirl mascot who lives above the clouds. Her sparkle
tail isn't just for looks every flick casts an affirmation into the
air, reminding you that you're already that girl.
She's sweet, playful, a little sassy, and always cheering you on.
Built for Gen-Z and Gen-Alpha kids who refuse to choose between soft
and powerful.
Her name was invented by my daughter when she was four. She smashed
"pretty" and "beautiful" together because neither word was enough on
its own. Now Prettiful is the mascot for every kid who feels the same.
Because being Prettiful was never about looking perfect.
It's about believing you already are. ✨
🔗 Built entirely in Recraft Studio: VIEW HERE
#recraftchallenge #recraft
Matches with my Cat 😍
Mascot Brand Identity Blueprint
Character: Cairn the Fox is built directly on real, respected exploration culture: the century-old tradition of carrying a numbered expedition flag, the summit-logbook ritual, the universal trail cairn, vintage passport/luggage stamp collecting, and inherited brass field instruments translated into actual design elements rather than just mood-board flavour.
Category: Wilderness & Outdoor Exploration + Global Travel & Landmarks, built to cover all three domains explorers actually work in: land, water, and air.
Research grounding: This identity borrows the texture of real, honoured exploration traditions never any trademarked names, seals, or logos and turns them into character design language:
The numbered expedition flag for over a century, explorers have carried a single numbered cloth flag into the field and returned it with a written report. We translate this into a small fox-sized flag tube Cairn always carries.
The summit logbook: climbers sign a logbook left in a metal box at a summit as proof of passage. Sailors and aviators keep the same kind of record in a ship's log or flight log. We give Cairn one shared pocket field journal that serves all three purposes, proof this character belongs equally on a ridge, on the water, or in the air.
Here is the progress, As i will be sharing full design in a few hours.😊
STASH: Save. Build. Ship.
A place where ideas roost, build, and take off.
Say Caw Caw to KROWE, the mascot for STASH! It is the home for all the side projects you start and never quite finish; KROWE is the crow who gets them out the door.
Character brief:
KROWE is the non-conformist crow who runs STASH, the portal where side projects get saved, built, and shipped. It scavenges the half-finished ideas everyone else lets rot and tucks them somewhere they can actually come back to life. Sharp, resourceful, and quietly relentless, it turns 2am sparks into shipped reality. KROWE is the difference between an idea dying in a forgotten tab and an idea going live. Whatever you stash, KROWE helps you ship.
Palette: ink #14110F · bone #ECE7DF · electric blue #2D6BFF · emerald #10B981 · volt amber #FFB81F
Note on the craft: @recraftai
The entire project was built in Recraft Studio with a saved Recraft style for character consistency, Vectorize for the logo, and Convert-to-mockup for merch. The same KROWE (locked palette, one silhouette, one volt-amber lightning beak) was carried across a logo, sticker pack, poster, merch, an app icon, a 6-frame story, and a 30-second motion piece. Here is the project link: https://www.recraft.ai/project/f01d58ff-17c9-4e99-b1aa-0b6b40da8b84
I am adding the video here and the rest of the assets in the comments.
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