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STASH: Save. Build. Ship.
A place where ideas roost, build, and take off.
Say Caw Caw to KROWE, the mascot for STASH! It is the home for all the side projects you start and never quite finish; KROWE is the crow who gets them out the door.
Character brief:
KROWE is the non-conformist crow who runs STASH, the portal where side projects get saved, built, and shipped. It scavenges the half-finished ideas everyone else lets rot and tucks them somewhere they can actually come back to life. Sharp, resourceful, and quietly relentless, it turns 2am sparks into shipped reality. KROWE is the difference between an idea dying in a forgotten tab and an idea going live. Whatever you stash, KROWE helps you ship.
Palette: ink #14110F · bone #ECE7DF · electric blue #2D6BFF · emerald #10B981 · volt amber #FFB81F
Note on the craft: @recraftai
The entire project was built in Recraft Studio with a saved Recraft style for character consistency, Vectorize for the logo, and Convert-to-mockup for merch. The same KROWE (locked palette, one silhouette, one volt-amber lightning beak) was carried across a logo, sticker pack, poster, merch, an app icon, a 6-frame story, and a 30-second motion piece. Here is the project link: https://www.recraft.ai/project/f01d58ff-17c9-4e99-b1aa-0b6b40da8b84
I am adding the video here and the rest of the assets in the comments.
Brand and Mascot logos
Poster and App logo
Stickers and Merch
Story frames
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Related posts
THRESHOLD
A mascot for the people who aren't sure they're ready.
Meet Wren.
Wren is the mascot for Threshold, a therapy app for people who
aren't sure they're ready. He's a door, patient and watchful,
with a calm face that emerges from the natural grain of the oak
he was made from. He doesn't promise transformation, encourage
you forward, or perform welcome. He's simply there, sometimes
open, sometimes closed, always waiting. The whole brand is built
around what a real threshold offers: not a push, just a way
through, on your time.
The system below shows Wren across the brand: hero poster,
portrait, wordmark, palette, app icon, social post, sticker
pack across five environments, and a short animated loop.
Same character. Every time.
Built in Recraft Studio. All assets generated using V4.1 Vector
for the wordmark and palette, V4.1 Pro and Nano Banana 2 for
character images and applications, and Kling 3 Turbo for the
animation.
@recraftai #RecraftChallenge
Whenever you're ready.
Meet ECHO — a creative urban spirit and the face of ECHO, a New York platform for discovering hidden cultural events.
I created ECHO as more than a mascot. He is a humanoid spirit of the creative city: he notices what others miss in familiar places and leads people toward original experiences before they become obvious.
A private rooftop performance in New York. A basement theatre show. An emerging artist’s exhibition. A DJ set somewhere below the subway. ECHO already knows where to go.
He is creative, intelligent, challenging, and deeply intolerant of banality. He has his own attitude: sometimes impatient, sometimes slightly arrogant, always confident that he can see the city’s next cultural signal before everyone else.
For this project, I developed the entire ECHO world from the ground up: the original brand concept, the humanoid urban-spirit mascot, his personality and character sheet, the name, and the stylized condensed typography that became the foundation of the visual identity.
Recraft Explore was especially important in this process. It gave me a strong space to develop ECHO’s visual language, test the character across different applications, and turn one mascot idea into a complete and consistent creative world.
From there, I expanded ECHO into a full brand ecosystem: a city-discovery platform website, an exclusive secret-event invitation, merch, a sticker pack, posters, and short videos that reveal the mascot’s character in motion.
ECHO is not simply a character representing the brand. ECHO and the brand exist together: the platform helps people find the city’s hidden creative life, while the spirit gives that search its personality, perspective, and voice.
Thank you to the Recraft team and the Contra team for the opportunity and support. I loved watching the world of ECHO come alive. 🖤💜🩵
You nailed it
I have designed PAWTASK - Your Companion Productivity Task App.
Mascot Character is a cute PandaCat that changes mood and growth depends on your status and completion of daily routine set tasks in the App.
The Friendly PandaCat is always with you, and will be in happy mood if you complete daily tasks. PAWTASK App is not just an App its your productivity tracker companion.
*Created in Recraft.
#branding #mascotdesign
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