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✨ YOURA — A Tiny Companion That Brings Light to Everyday Moments.
🤍 YOURA is an original mascot designed to bring light, comfort, and quiet companionship into everyday life.
This project documents the complete creative journey—from early concept exploration and silhouette studies to a fully realized brand identity, custom logo, official character system, merchandise collection, expressive sticker pack, and a cinematic brand reveal.
✨ Every visual was created and refined in Recraft Studio with a strong focus on consistency, emotional storytelling, and scalable brand design, ensuring YOURA remains instantly recognizable across every application.
🌟 More than a character, YOURA is a complete brand universe built around warmth, simplicity, and timeless emotional connection.
🔗 Project Links
Recraft Project:https://www.recraft.ai/project/533af1b6-b1b6-4e56-a412-1c502ec78e04
✨ The character was developed through multiple exploration, silhouette, and refinement stages before reaching the final brand identity.
✨ Adding the final character sheet and sticker collection to complete the YOURA brand system. Every visual was created and refined in Recraft Studio to ensure consistency across every application.
thenks
thenks😊
YOURA good name🧠
thenks😊
That's cute!
Thank you so much! 💛 I'm really glad you like YOURA!
You're welcome.
I really appreciate it! 💛 It really means a lot.
✨ A closer look behind YOURA.
Every detail went through multiple iterations—from early concept exploration and brand identity to animation storyboards and expressive sticker packs.
The goal wasn't just to design a character, but to build a personality that feels consistent across...
My favorite part is the sticker pack. Great attention to detail! 👏
Thank you so much! 💛 I'm planning to expand the sticker pack even further. Stay tuned! ✨
Screenshotting and loving everything😍 Youra is so beautiful
Aww, thank you so much, Ruth! 🥹 That truly means a lot. I'm so happy you love YOURA. 💛✨
My pleasure😊
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