Discover YOURA: Crafting Emotional Storytelling and Brand Identity

Discover YOURA: Crafting Emotional Storytelling and Brand IdentityDiscover YOURA: Crafting Emotional Storytelling and Brand Identity

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adel_ mrb

• 9h

✨ YOURA — A Tiny Companion That Brings Light to Everyday Moments. 🤍 YOURA is an original mascot designed to bring light, comfort, and quiet companionship into everyday life.

This project documents the complete creative journey—from early concept exploration and silhouette studies to a fully realized brand identity, custom logo, official character system, merchandise collection, expressive sticker pack, and a cinematic brand reveal.

✨ Every visual was created and refined in Recraft Studio with a strong focus on consistency, emotional storytelling, and scalable brand design, ensuring YOURA remains instantly recognizable across every application.

🌟 More than a character, YOURA is a complete brand universe built around warmth, simplicity, and timeless emotional connection. 🔗 Project Links

Recraft Project:https://www.recraft.ai/project/533af1b6-b1b6-4e56-a412-1c502ec78e04 ✨ The character was developed through multiple exploration, silhouette, and refinement stages before reaching the final brand identity.

recraftchallenge branding characterdesign Logo Design Adobe Premiere Pro Recraft

adel_ mrb

• 9h

✨ Adding the final character sheet and sticker collection to complete the YOURA brand system. Every visual was created and refined in Recraft Studio to ensure consistency across every application.

abdo djrt

• 6h

sticker looks sooo cute😍 💯

adel_ mrb

• 5h

thenks

abdo djrt

• 6h

i like it its soo cute 😍 😍

adel_ mrb

• 5h

thenks

abdo djrt

• 6h

💯 sooo cute hhh

adel_ mrb

• 5h

thenks😊

Personal Project

• 5h

YOURA good name🧠

adel_ mrb

• 5h

thenks😊

Denis Kaita

pro

• Jun 25

Very often, clients ask me to create an interactive mascot for their digital product. So, to take part in the #characterchallenge, I created a character who isn’t shy about showing his emotions. I decided to approach this with a sense of humor, so I used the old Addams Family movies as references. Ruby (that’s what I named him) can be happy, sad, or even angry - all controlled via inputs. The concept, character design, and animations - everything was created in Rive. Try it here: https://rive.app/s/Ufd7XrfbNkCKNgJ70U81Bg/?runtime=rive-renderer

characterchallenge Rive Animation Mascot Design Motion Design

Isabel Feuerstein

pro

• Jun 25

this is too good!

Nirmit Rana

pro

• Jun 25

Two logo explorations for a spine technology company. Which direction would you take?

Brand Design Brand Strategy logo

26 voted

87%

4 voted

13%

30 votes

Closed

Emmanuel Bliss

• Jun 26

I can't actually choose logo base on look I need to understand what the brand purpose, story to understand which works

George Weatherhead

max

• Jun 25

Pebble Learning Companions 🪨

Three characters, born out of different rock formations: • Leila • Boulder • Bowie COMING SOON: character breakdowns, their rigs and how they were brought to life.

Each character - designed by Grace Barnes - was animated in Rive. Find the project here ✌️

characterchallenge Rive Animation