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A look at the identity I’ve been working on for Sync, a car rental platform in Greece.
You pick the car you want and a local provider brings it to you. Pretty good starting point.
The goal was to give them a brand that could sit comfortably next to the big rental companies and still feel like people you’d actually want to rent from.
I kept their pink and built the layouts around a shape inspired by a car’s side mirror with real cars and Greek scenery inside it.
Big Greek headlines, plenty of space and a system their team can keep easily.
this looks incredible!
Eye catching for sure
Inspiring work 🌟
The side mirror shape as a brand element is such a smart idea. It ties the identity directly to the product without being too literal. And the pink with big Greek headlines gives it a personality that actually stands out in a category where everything looks the same.
Nice work👏🔥🔥
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