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Taste Test
Both are nice. I prefer the light option. It has a great feel. Which one do you like?
White winnig here.
Both looks good but Voted a Dark one which grabs one shot attention!!
Light looks more composed😍 . Val!
light one kills it man, awesome
Nice design !
Dark looks better. The white font POP with background
Light one 🙌
Light mode
• 2d
LIGHT ONE LOOKS MORE GOOD
Dark one looks better from my own perspective.
on the light one your photo blends into the banner.. the dark one keeps the circle
Dark looks great!
Nice work
light works well tho
Dark version wins for me, the contrast makes soonafter pop so much more against that gradient. Curious what tipped you into testing both instead of just trusting instinct, was there client pushback on an earlier direction?
Light
I like dark
The dark mode has a more premium feel
The gradient on the light one frames the statement and pulls my eyes towards it, but I actually like the dark colours more. (just to be difficult 😅)
Dark look more realistic
Lighter is better with your background color of your picture
Dark
Exploratory design directions are where positioning truly takes shape. When narrowing down branding alternatives, are you focusing primarily on visual differentiation within your niche, or testing how each direction resonates across client touch points and deliverables?
The more darkish against light is more presentable
Great job delivering a cohesive experience.
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I’ve been looking at these two hospital homepage directions for too long, so I’ll let you decide.
Same brand. Same message. Two different approaches.
Which hero feels stronger?
25 voted
57%
19 voted
43%
44 votes
Closed
i love option two, though i think it could be even more impactful if a pair was pictured walking together where you have a singular figure right now. something about the natural greens make the text pop!
New website 🎉
The old one had been bothering me for a while. A lot has evolved since then and it just wasn't reflecting my work, my vision or my services the way they deserve. Built something that actually does. Still adding new projects as we go.
Also a brand refresh, but that's a conversation for another day. 😂
What makes you stay on a creative's website past the first scroll?
Check it out
Looks calm and minimal
EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help me build the whole branding, from physical product to brand identity mockup around the idea.
FLORA was where I pushed the ideas and a strategy I already had in my head, and tested it until it held. So I'd have more time for the part that actually matters: the brand strategy.
Here's what I kept reminding myself while making the visuals. You create images to sell a product, not just to look good.
So every image should have a job.
It might be a logo evolving: a turning wheel, then fire, then a vessel, resolving into the mark. I wanted the logo to show where it comes from, not just sit there finished.
It might be the slow rotation effect for poster or social media posts, you can realise this effect when someone throws on a wheel, the movement the brand is named after. Not a trending effect that looks cool but says nothing about EARTHTURN.
It might be the close-ups images: the material, the pattern, the piece from different angles. A customer buys what they can see clearly. Pretty from a distance doesn't sell, texture you can almost feel does.
It might be the packaging shots that show the foam and wrapping: the piece protected, not a bare pot sitting alone in a cardboard box. You're not just selling a vase. You're selling care, and a product that arrives whole and unchipped.
That's what making images for a brand really means, not grabbing whatever composition looks nice and calling it done. If you can't say why a visual serves the brand, it's decoration, not design.
Building the full brand system before the pottery skills even exist is a bold order of operations. Now that EARTHTURN looks this real, does it make you more likely to actually go learn the craft, or is this more about seeing the idea through as a design exercise?