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Élan & Earth —90-Day Sustainable Fashion Campaign Blueprint
-Project Description:
Developed a comprehensive 90-day social media campaign blueprint and multi-platform growth strategy for "Élan & Earth," a sustainable fashion brand. Designed an end-to-end framework focusing on brand awareness, audience engagement, and web conversions through structured content pillars, a 3-phase roadmap, and targeted cross-platform execution across Instagram, TikTok, and Pinterest.
-Key Deliverables & Highlights:
Audience Profiling: Defined specific target personas including the Conscious Minimalist, Ethical Shopper, and Style Explorer.
90-Day Roadmap: Structured a 3-phase progression spanning Awareness, Consideration, and Conversion & Loyalty.
Platform Strategy: Mapped tailored content formats and posting cadences for Instagram, TikTok, and Pinterest to maximize reach and community trust.
Visual & Editorial Direction: Established minimal, earthy visual languages, color palettes, and typography guidelines to align with conscious lifestyle branding.
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