Ayesha Zahid
Social media manager helping brands grow online.
New to Contra
Ayesha is building their profile!
Élan & Earth —90-Day Sustainable Fashion Campaign Blueprint
-Project Description:
Developed a comprehensive 90-day social media campaign blueprint and multi-platform growth strategy for "Élan & Earth," a sustainable fashion brand. Designed an end-to-end framework focusing on brand awareness, audience engagement, and web conversions through structured content pillars, a 3-phase roadmap, and targeted cross-platform execution across Instagram, TikTok, and Pinterest.
-Key Deliverables & Highlights:
Audience Profiling: Defined specific target personas including the Conscious Minimalist, Ethical Shopper, and Style Explorer.
90-Day Roadmap: Structured a 3-phase progression spanning Awareness, Consideration, and Conversion & Loyalty.
Platform Strategy: Mapped tailored content formats and posting cadences for Instagram, TikTok, and Pinterest to maximize reach and community trust.
Visual & Editorial Direction: Established minimal, earthy visual languages, color palettes, and typography guidelines to align with conscious lifestyle branding.
1
12
Instagram Growth Analytics
-Instagram Growth Analytics
A realistic Instagram Insights mockup designed to visualize account growth, content performance, and audience behavior in a clear, professional way.
The project focuses on turning Instagram performance data into an easy-to-understand visual story highlighting key metrics such as accounts reached, content interactions, follower growth, audience demographics, and content performance.
The interface was designed to closely reflect the familiar Instagram Insights experience while presenting the data in a polished, portfolio-ready format.
-Key Focus
Instagram account growth tracking
Reach and engagement analysis
Follower growth visualization
Audience demographic insights
Content performance overview
Clean, realistic mobile UI presentation
The project transforms key Instagram performance metrics into an easy-to-scan visual dashboard, including 3,892 accounts reached, 1,248 content interactions, and 4,732 total followers, with growth comparisons shown against the previous 30-day period.
-Measurable Outcomes
3 core performance KPIs surfaced at a glance: reach, interactions, and followers
42.6% increase in reach visualized against the previous period
37.4% increase in content interactions highlighted for quick performance comparison
12.8% follower growth presented as a clear account-growth indicator
Role: Social Media Marketing / Analytics
Focus: Instagram Growth & Performance Strategy
1
29
Luxury Med Spa Brand Identity & Style Guide
-Description
Developed a premium, cohesive visual identity and comprehensive brand system tailored exclusively for high-end medical aesthetics practices. This project was engineered to elevate brand perception, establish immediate trust, and attract high-ticket clientele in the competitive wellness industry. The aesthetic strictly adheres to a luxury standard, utilizing an elegant color palette, sophisticated typography, and curated imagery.
-Key Deliverables included in the guide:
Logo Suite: Primary logo with a gold-foiled wreath and monogram, and secondary wordmark.
Color Palette: Defined Emerald Green, Rich Black, Pure White, Champagne Gold, and Blush Pink for a high-end feel.
Typography System: Hierarchy established with Playfair Display (serif) for headers and Montserrat (sans-serif) for body copy.
Imagery Style Guide: Direction for professional, luxurious photography featuring premium skincare products and clean aesthetic environments.
Social Media Templates: Branded Instagram feed grid example, profile bio optimization, and "Book Now" call-to-action integration.
0
23
Digital Spa Workbook & Challenge Framework
1
0
61