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MIDDAY | Campaign & Art Direction
MIDDAY was positioned as a habit brand rather than a special-occasion destination.
The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance.
Not the place you save for someday. The place you return to every Tuesday.
Soon a deeper take and look in this personal project.
MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors.
Lunch. Handled.
👏👏
Tasty😋
love it. So minimalistic and right on point.
Exclient 🔥
Amazing work
Deliciously 😋
The network for creativity
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How do you design a brand that represents growth… without relying on the usual leaf or tree icon? 🌱🤔
That's the creative challenge I explored with Growspire.
Growth is often visualized through plants, but I wanted this identity to feel more strategic, modern, and future-focused rather than predictable. Instead of following common symbols, I focused on upward movement, clean geometry, balanced proportions, and a minimal mark that communicates ambition, progress, and momentum.
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I'd love to hear your thoughts... If you had to communicate growth without using a leaf, what symbol or concept would you start with? 💬🌿
Great work
Good logo🙌
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