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MIDDAY | Campaign & Art Direction
MIDDAY was positioned as a habit brand rather than a special-occasion destination.
The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance.
Not the place you save for someday. The place you return to every Tuesday.
Soon a deeper take and look in this personal project.
MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors.
Lunch. Handled.
Tasty😋
love it. So minimalistic and right on point.
Exclient 🔥
Amazing work
Deliciously 😋
Amazing work!!
"Not the place you save for someday, the place you return to every Tuesday" is such a clear positioning line, it tells you the whole strategy in one sentence. The street pole ad mockup sells the habit brand idea well too, feels like something you'd actually walk past.
Love the positioning here. Turning lunch into a habit instead of an occasion gives the brand a clear identity and makes it feel instantly relatable
Stunning work!
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Luxury Sound — Premium Headphones Landing Page 🎧✨
A premium landing page concept for a luxury audio brand, built around a bold headphone design and a refined visual experience
The design combines warm neutral tones, glowing details, oversized product visuals, and minimal typography to create a futuristic yet elegant feel
Special attention was given to:
• Product-first composition
• Premium visual direction
• Feature highlights
• Lifestyle imagery
• Clear CTA placement
• Responsive mobile experience
The result is a clean, immersive product experience that makes the headphones feel like more than tech — they become part of the lifestyle 🔥
The amber glow on the headphones against that warm beige is lovely. How does the mobile menu handle the product image?
Wow, I love the colors 😍