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MIDDAY | Campaign & Art Direction
MIDDAY was positioned as a habit brand rather than a special-occasion destination.
The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance.
Not the place you save for someday. The place you return to every Tuesday.
Soon a deeper take and look in this personal project.
MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors.
Lunch. Handled.
Tasty😋
👏👏
love it. So minimalistic and right on point.
Exclient 🔥
Amazing work
Deliciously 😋
Amazing work!!
"Not the place you save for someday, the place you return to every Tuesday" is such a clear positioning line, it tells you the whole strategy in one sentence. The street pole ad mockup sells the habit brand idea well too, feels like something you'd actually walk past.
Love the positioning here. Turning lunch into a habit instead of an occasion gives the brand a clear identity and makes it feel instantly relatable
Cool
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#envatochallenge #HumanByDesign #Envato
this is so pretty! don't forget to include a demo explaining your decision making process behind the work!
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The logo is brilliant! This looks soo premium and elegant. Cocoa is should looks like this. Your client must be happy getting this quality! I wonder what the font of "Crafted to" is this Trajan Pro?
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