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Nine Trail Club started in Austin as a trail running community and has since grown nationwide. The jackalope, fast and a little elusive, made the perfect mascot.
The brand is built around movement: warm red that pops against green trails, a serif wordmark and IX monogram that break from what you'd expect in the running space, and schematic graphics that bring a sharp, almost technical energy to the whole thing.
Love this and trail too!
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Astra Kitchen & Lounge | Brand Identity
Astra Kitchen & Lounge is a new restaurant concept offering a refined casual dining experience — consistent, design-forward, and welcoming. It’s an everyday destination that feels warm & elevated, blending clean aesthetics, rhythmic energy, and high-quality American cuisine with global influences.
See full project here
It's an older project but had to keep it archieved until the they announced their identity.
Nice 👏
Three designers.
One garment.
None of them talk to each other.
That's not a flaw in EXQUIS. That's the entire brand.
Wow!
How do you turn a brand mascot into a visual system people actually remember?
🐆 Our lynx represents sharp thinking, curiosity, and attention to detail.
For this motion experiment, we pushed the mark into a softer, unexpected direction - rebuilding it with different textures.
Same identity, different emotion.
Which texture fits the Lynksen identity best - flowers, grass, or something else? 👇✨
I personally love the soft blue and white version the most. Nice to scale it into the brand campaign or ad video 😃
Challenges
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