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Taste Test
Two case studies, two totally opposite registers.
One is carved in stone and says nothing.
One drips off a spoon and won't shut up about which field it came from.
Which one do you want first?
vectis — zero-knowledge privacy, dithered like a forgotten statue
HIVE INDEX — raw honey with a paper trail. No two lots taste the same, and we don't correct for that.
15 votes
Ends in 1d
Both sound interesting, but HIVE INDEX already has me curious. The contrast between the two directions is really strong.
Give us HIVE INDEX first. A brand that leans directly into variance and process origin rather than forcing artificial uniformity makes for a far richer identity and technical positioning story.
Hive index
I am more inclined towards the vercis option. Excellent work all round.
Hive Index, love the visual direction
Vectis
The contrast between vectis’s restraint and HIVE INDEX’s raw, tactile language is really effective—especially how the materiality carries the story before the copy does. Great case-study framing.
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Nice work as usual! Option B gives the copy so much room to land effectively next to the product framing.
The eco-score sitting right next to steps and water is a smart move, it reframes sustainability as just another daily stat instead of a separate chore. Curious how you landed on gamifying it that way versus something more like a streak or badge system.
One of my first solo projects for an AI startup, around two years ago.
I worked directly with BRYO’s two founders, taking the brand from early strategy through to a complete visual system and the touchpoints they needed to start putting it into the world.
Looking back, there’s a lot I’d approach differently now. But that’s also what I like about revisiting older work. It was a huge learning experience and one of the first projects where I got to think about a brand as a whole system, not just an identity.
And the nice part: it did its job.
The brand carried BRYO through those early two-person stages, and the identity is still part of the company today as they’ve secured funding, grown the team and moved forward with a pretty ambitious vision for industrial AI.
Finally put the full case study together here ↓
Premium Design :)
