Bridget Adeyemi - AI Content Editor | ContraWork by Bridget Adeyemi
Bridget Adeyemi

Bridget Adeyemi

WordPress & Shopify Developer | AI Video Creator | Designer

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Followed by Bram D, Jagwinder S, and Meer M

Abuja, Nigeria

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Abuja, Nigeria

AI Video Ad Creation for Dove Pink Beauty Bar A cinematic AI-generated product commercial created for Dove Pink Beauty Bar, built around the idea of “Awaken the Glow.” The concept turns a simple morning cleansing routine into a sensory story that moves from dry, stressed skin to a feeling of softness, hydration, and confidence The Creative Challenge: The challenge was to create a short beauty advertisement that communicated the moisturizing experience of the product without relying on a traditional sales-heavy approach. Instead of filling the video with product claims, captions, or aggressive calls to action, I wanted the viewer to experience the product through the visuals, movement, textures, and sound. Creative Direction: I developed the concept around a simple transformation. The video starts with a quiet morning scene where the protagonist experiences dry and tight skin. She then notices the Dove Pink Beauty Bar, uses it, and the story moves into close-up shots of creamy lather and moisture. The final scenes show hydrated-looking skin, a relaxed expression, and a sense of confidence. This six-part structure gives the advertisement a clear problem-to-resolution flow while keeping the product at the center of the story. Production Approach: The commercial was planned as a 15 to 30-second dialogue-free brand film. Each shot had a specific purpose, from establishing the problem to introducing the product, demonstrating the experience, showing the transformation, and ending with the product as part of the daily ritual. The production direction also specified a modern, warm bathroom environment with travertine surfaces, soft linen, ceramic fixtures, and muted styling so the pink product remained visually prominent. Result: The final concept turns a simple beauty product into a short visual story. Instead of relying on heavy copy, the video communicates the product experience through emotion, texture, product interaction, and visual transformation. Tools & Skills: AI Video Creation, Creative Direction, Video Advertising, Storyboarding, Visual Storytelling, Product Video, Beauty Advertising, Cinematic Video, AI Content Creation.
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Cover image for Spa Website Redesign | WordPress
Spa Website Redesign | WordPress & Elementor Palm Cove Retreat Day Spa needed a homepage that better reflected the quality of its services and created a stronger first impression for visitors. This project focused on redesigning the homepage to improve clarity, simplify the user journey, and make it easier for potential customers to explore treatments and book appointments. The original homepage contained multiple competing elements that distracted visitors from the spa's core services. Important information was difficult to scan, the messaging lacked a clear focus, and there was no obvious path for users to book an appointment or explore the spa's treatment packages. The spa also wanted a branded banner with a QR code that customers could scan to access the digital spa menu while visiting the location. Instead of simply updating the design, I restructured the homepage around the customer journey. The new homepage immediately communicates the spa's value, supported by calming visuals, concise messaging, and clear calls to action for booking appointments and viewing spa packages. To improve the in-store experience, I also designed a branded promotional banner featuring a QR code that links directly to the spa's online menu, allowing customers to browse treatments from their phones. Key Features - WordPress Website Redesign - Elementor Development - Responsive Website Design - Homepage UX Redesign - Clear Calls to Action - Spa Packages Section - Appointment Booking Buttons - QR Code Banner Design Mobile-Friendly Layout Applied on-page SEO best practices, including optimized page titles, meta descriptions, heading hierarchy, image alt text, and internal linking. The homepage was also structured to improve content readability for both users and search engines. Optimized images, improved page structure, and ensured the redesigned homepage delivers a fast and responsive experience across desktop, tablet, and mobile devices. Tools Used: WordPress, Elementor, Canva, Rank Math SEO, Google Analytics 4, Microsoft Clarity, LiteSpeed Cache. The redesigned homepage gives Palm Cove Retreat Day Spa a cleaner and more professional online presence that better reflects its brand. Visitors can quickly understand the spa's services, navigate to treatment packages, and book appointments with confidence. The addition of the QR code banner also connects the spa's physical location with its digital experience, making it easier for customers to access the online menu from anywhere.
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Cover image for Website Redesign for a Professional
Website Redesign for a Professional Cleaning Company This project focused on redesigning a cleaning company's WordPress website to better reflect its brand and make it easier for visitors to understand its services. The redesign improved the website's structure, user experience, and overall presentation while creating a clearer path for customer enquiries. The existing website didn't accurately represent the company's professionalism or the full range of services it offers. Core services such as residential cleaning, deep cleaning, commercial cleaning, and fumigation were scattered across the website, making it difficult for visitors to quickly understand what the business specializes in. Other services, including real estate and agro solutions, also needed to be presented in a more organized way. Rather than simply refreshing the design, I restructured the website around the company's primary services and improved the content hierarchy. Dedicated sections were created for each core service, navigation was simplified, and clear calls to action were added throughout the website to encourage visitors to request a quote or make an enquiry. I implemented on-page SEO best practices, including optimized page titles, meta descriptions, heading hierarchy, image alt text, and internal linking. The new site structure also makes it easier for search engines to understand the company's services. Key Features: WordPress Website Redesign Responsive Website Design Improved Service Structure Dedicated Service Pages Clear Calls to Action Contact & Quote Request Forms Mobile-Friendly Design Improved Navigation Tools Used: WordPress, Elementor, Rank Math SEO, Google Analytics 4, Microsoft Clarity, LiteSpeed Cache. The redesigned website now presents the company's cleaning services in a clear and professional way while giving supporting services their own place within the site. Visitors can quickly understand what the business offers, navigate the website with ease, and take action through strategically placed enquiry forms and calls to action.
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Cover image for Figma to WordPress Website for
Figma to WordPress Website for a Dental Clinic A dental clinic's website is often a patient's first impression of the practice. This project involved converting a custom Figma design into a fully responsive WordPress website that presents the clinic professionally, makes information easy to find, and encourages visitors to book an appointment. The objective wasn't simply to recreate a design. The website needed to maintain the visual consistency of the original Figma mockup while delivering a smooth experience across all devices. Patients should be able to learn about treatments, find contact information, and navigate the website without confusion. I transformed the approved Figma design into a fully functional WordPress website using Elementor, paying close attention to layout, spacing, typography, and responsiveness. The pages were structured to highlight the clinic's services, create a clear user journey, and make appointment booking more accessible. The website was built with on-page SEO best practices, including optimized page titles, meta descriptions, heading structure, image alt text, and internal linking to support better search engine visibility. Images were optimized for faster loading, unnecessary assets were minimized, and the website was tested to provide a consistent experience across desktop, tablet, and mobile devices. Key Features: Figma to WordPress Development Responsive Website Design Dental Service Pages Appointment Call-to-Action Contact Form Mobile-Friendly Layout Clean Navigation Custom Elementor Build Tools Used: WordPress, Elementor, Figma, Rank Math SEO, Google Analytics 4, LiteSpeed Cache. The completed website accurately reflects the original Figma design while giving the dental clinic a professional online presence that builds trust with prospective patients. The responsive layout, intuitive navigation, and optimized structure create a better experience for visitors and provide a solid foundation for future online growth.
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