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Led the comprehensive visual identity redesign to modernize the brand's presence across digital and physical touchpoints. Developed a scalable design system featuring a refined typographic hierarchy, a modern color palette, and bespoke iconography. The new identity delivered a 35% increase in user engagement post-launch and streamlined creative production across marketing and product teams.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
New brand identity for Cadvel, a data analytics startup that sells real-time infrastructure to enterprise teams.
The idea was simple: data comes in raw and leaves structured. So the logo is a stack of bars in different lengths, stepped like a pipeline, and everything else grows from it. That includes one typeface (Suisse Intl), a deep green and ivory palette, a 28-icon set built on the same bar geometry, and signage, print and three social directions: 3D, ASCII pattern and gradient.
Result: a B2B data brand that looks as engineered as the product behind it.
Nice work 😘
Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so...
The rough sketches make the final concept feel even stronger great reminder that ideas usually start messy before they become polished.
Queue — Visual Identity for an AI Workflow Platform
Queue needed a mark that could carry "AI-powered" without falling into cliché — something sharp enough for a landing page hero, but small enough to hold up as an app icon.
The logomark builds off the Q's negative space: three overlapping arrows forming a spiral, nodding to the product's core idea — data queued and flowing first-in, first-out. Rendered in a high-contrast neon green against near-black, it reads as fast and automated rather than soft and generic-SaaS.
Really well executed! 👏
