Cadvel Brand Identity Design

Cadvel is a data infrastructure startup that sells real-time analytics to enterprise teams. Their buyers are CTOs and data leads who judge a vendor in seconds, and the brand had to earn that trust in sales decks, on the website and in the investor pitch. The goal was a data brand that feels as engineered as the product.

I built the logo from parallel bars of different lengths, so it shows raw data turning into structured output at a steady rhythm. It reads at favicon size and on a wall sign. I set Deep Verdant and Graphite as the base and Ivory Mist for documents. Energy Green and Signal Red stay as accents that can later become status colors in the dashboard UI. I chose one typeface, Suisse Intl, in two weights, which keeps the tone technical and keeps web design and decks consistent.

I drew a 28-icon set on the same geometry as the logo bars, so product UI/UX and marketing share one language. I also designed business cards, a poster, signage and three social visual directions (3D, ASCII pattern, gradient), so the marketing team never starts from a blank Figma file.

Result: a brand identity guidelines file in Figma, logo files in SVG and PNG, color tokens, clear-space rules, the icon set and ready templates. Website case study coming soon.