Which option will you choose and why? Lucra: How it works Section ExplorationWhich option will you choose and why? Lucra: How it works Section Exploration
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I think option B has a lot more room for specific brand expression, whereas option A I feel like I've seen a lot of brands use the same resource, the 3-column grid with illustrations / images for all. And I'm not saying it isn't original, it's just that option B has a lot more...
A makes more sense to me, showing actual mini interface previews for each mode does more explaining than the single centered graphic in B. It answers "how it works" instead of just implying it.
Same flower house, same layout. We only took the color out.
1. Full color. The iridescent petals do the selling: lilac, pink, a little shimmer. The photo is the brand, and every accent on the page borrows from it.
2. Monochrome. No color at all. Shape, texture and typography have to carry everything, and the page suddenly reads like a gallery catalogue.
Color sells the flower. Monochrome sells the exhibition.
The problem with monochrome is that, throughout computer history, it has conditioned users to associate gray and monochrome with being disabled, dysfunctional, or something to ignore and avoid.