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Taste Test
Two different approaches to the same Shopify product page.
Option A: Editorial layout. Large imagery, generous spacing, and a stronger focus on brand storytelling.
Option B: Product-first layout. Clear pricing, visible product options, and a prominent Add to Cart button.
Both can look great, but they create very different shopping experiences.
If you were building a premium DTC brand, which direction would you choose?
A or B? And why?
6 votes
Ends in 23h
Love the comparison! Option A feels more premium and brand-driven, perfect for this product. Option B is more direct for conversions. Both are solid!
Thanks! That's exactly what makes the comparison interesting. A builds the brand experience, while B makes the buying decision more straightforward. I think the best approach often combines A's storytelling with B's clarity around purchasing.
Exactly! You got it Asif! Option A builds that premium brand story while Option B is pure sales focus! Both have their place depending on client goal! Love how you explained it!
That's a smart approach! Keeping the buying essentials visible while bringing in A's storytelling below gives customers both clarity and a stronger brand experience. Especially on mobile, that balance can make a big difference.
Nice choice! B keeps things simple and makes the buying process more straightforward. Sometimes that clarity is exactly what a product page needs.
Going with A for a premium DTC brand, but I would keep the Add to Cart sticky so the storytelling never costs you the cGoing with A for a premium DTC brand, but I would keep the Add to Cart sticky so the storytelling never costs you the conversion path. Option B feels more like...
Exactly! A sticky Add to Cart is a great way to balance both. You get the premium storytelling experience without making customers work harder to purchase. That's the sweet spot between strong branding and good UX.
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Both look great, but A feels more memorable at first glance.
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A landing page should continue the conversation started by the ad.
For Corpus, a Pilates and physiotherapy studio, I designed campaign-specific entry points. Pilates, physiotherapy and RPG each needed a relevant starting point, while sharing one visual system.
The page keeps the brand’s warm, editorial character through typography, photography and movement. Clear service information and WhatsApp calls to action give that visual experience a practical next step.
My role covered art direction, responsive web design, interaction and AI-assisted front-end development.
This clip shows the general version. The responsive layouts follow the same visual language across desktop and mobile.
When designing campaign landing pages, do you start with one master page or with the individual ad journeys?
The WhatsApp handoff could preserve the service context too. A prefilled message naming Pilates, physiotherapy or RPG would help the studio understand why someone arrived, without making them explain the ad they clicked. I’d measure that click separately from a confirmed booking.