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Resturant Website Design With Brizy Cloud.
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I’m exploring two homepage hero directions for a Lumena Health concept and testing which one feels stronger for a preventive healthcare brand.
Both directions focus on the same core message: healthcare built around prevention, not reaction.
Direction 1 feels more warm, human, and consultation-focused.
The large lifestyle image creates a clear patient/provider moment right away, which helps the experience feel personal and trustworthy.
Direction 2 feels more premium, editorial, and brand-driven.
The dark green background, centered headline, and image collage make the page feel more elevated and visually distinctive.
Direction 1: personal, warm, trust-focused
Direction 2: premium, editorial, brand-forward
Which direction feels stronger for a preventive healthcare website?
25 voted
40%
37 voted
60%
62 votes
Closed
Direction 1's consultation-focused warmth feels like it'll convert better for anxious first-time patients, but Direction 2's premium editorial feel might build more trust with referral sources. Did you already have a lean going in, or are you genuinely torn?
When Joshua Tree Senior Living approached me, they didn't need "another website."
They needed a website that made families feel something.
Choosing a senior living community is one of the biggest decisions a family will make. People aren't comparing features—they're looking for reassurance. They're asking:
"Will my loved one be happy here?"
That question shaped every design decision.
Instead of starting with colors and layouts, I started with the story.
We used the StoryBrand framework to reposition Joshua Tree as more than a place to live. It became a place to belong.
Here are a few of the key decisions behind the project:
🏡 We sold a feeling, not a facility.
The homepage doesn't begin with amenities. It begins with comfort, connection, and the promise of feeling at home.
🎯 Every section had one job.
Each section answers a different question visitors naturally have:
• Can I trust this community?
• Will my loved one be safe?
• Will they make friends?
• What's the next step?
Removing confusion makes taking action much easier.
🎨 The design reflected boutique hospitality.
Rather than the typical clinical blue healthcare palette, we built around the warmth of their terracotta brand color, soft neutrals, elegant typography, and generous white space to create an experience that feels welcoming and premium.
🖋️ Copy was treated as part of the design.
Beautiful layouts can't compensate for unclear messaging. Every headline was rewritten to speak to emotions before features.
📱 The experience was designed for two audiences.
The future resident and their adult children often visit the website together. The messaging needed to create confidence for both.
The final result is a boutique Webflow website that reflects the same warmth, care, and attention visitors experience when they walk through Joshua Tree's doors.
One reminder this project reinforced for me:
Good websites don't simply communicate information. They reduce uncertainty.
That's often the difference between someone leaving... and someone scheduling a tour.
Have you noticed a website that made you feel something before it tried to sell you something?
I'd love to hear your thoughts.
#Webflow #WebDesign #SeniorLiving #HealthcareMarketing #StoryBrand #Relume #WebsiteStrategy #UXDesign #BrandStrategy #ConversionDesign
The StoryBrand framework applied to healthcare marketing is such an underused combo, most senior living sites still lead with amenities lists. Did the client push back at all on the terracotta warmth over the usual clinical blue, or were they already bought into that direction?
Real Madrid Experience — Brand & Experiential Photography for Coerver UK & Adidas
Documenting the Real Madrid Experience in Madrid, Spain—an immersive program designed by Coerver UK in partnership with Adidas. The initiative brings international youth players and their families into the environment of professional football, featuring intensive training sessions at Real Madrid’s Training Complex (Valdebebas) and an exclusive tour of the Santiago Bernabéu Stadium.
Client Trust & Partnership (Repeat Hire) This project marked the third time Coerver UK trusted me to document their international sports experiences in Spain. Recurring collaborations like this allow for a deeper understanding of the brand's narrative, visual standards, and overall tone over time.
The Creative Challenge Sports storytelling requires balancing fast-paced athletic action with intimate, candid human moments. The key goal was to build immediate trust with international families and maintain an unobtrusive presence, capturing authentic emotions without disrupting the natural flow of the event.
Visual Approach & Delivery
1. Dynamic Action Coverage: Documenting high-intensity drills with technical precision.
2. Candid Storytelling: Capturing raw reactions—the wonder of entering the Bernabéu, focus before drills, and shared family celebrations.
3. Brand Integration: Seamlessly incorporating Adidas and Coerver UK visual elements into natural, non-staged compositions.
Scope of Work: On-location Documentary Photography, Event Coverage, Photo Editing & Color Grading.
Location: Madrid, Spain.
It's beautiful...
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