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Just added a new brand project — FROST ❄️
A beverage concept built around clarity, freshness, and minimal energy.
The idea was to move away from loud, overdesigned drink branding and instead create something that feels cold, clean, and precise.
Focused on:
• A restrained, icy color system 🧊
• Minimal typography and clean layouts ✍️
• Visuals that emphasize freshness and stillness
• A brand language that feels calm but premium
This one was more about control than chaos —
letting simplicity carry the impact.
What a beautiful design
Thanks man
look flawless!
Thanks
Looks unreal!
Great work, Shezaan
Thanks
Stunning design!
Thanks
Great job you did out there!
Thanks
You're welcome 👍
Nice!
Thanks
Love it!
Thanks
Beverage branding has hit peak loud, the entire shelf screams gradient and neon. Going icy and quiet is a real wedge in 2025. The risk with frost as a system is leaning so cold the brand reads sterile, the macro water shots are doing the warmth work that the palette refuses to....
Really appreciate this breakdown 🙌
That tension between “cold/premium” and “sterile” was something I kept thinking about while building it, so it’s interesting you picked up on the macro water shots balancing that out. I wanted the system to feel quiet and controlled without...
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
Few more scenes of the RFNE.'s Branding & Packaging design 🧪
A precision metabolic support system engineered for high performers, a silent operating infrastructure designed to stabilize the body’s baseline and unlock elevated performance across training, focus, and recovery. Rooted in the concept of the bridge, the identity carefully balances scientific rigor with quiet luxury, creating a presence that feels both clinical and sophisticated.
You can see full project and narrative here
Feel free to like, comment and follow, kindly appreciated.
Absolutely perfect!
Nice!
Posting your work online became a whole separate project
Let's be honest, "just post it" is a lie
You finish the project
Now you need to turn the work into content
And yet somehow, it feels like a final boss fight
The funniest part is that this was supposed to be the easy step
This is the part I'm building aftrglo for
Sharing your work should feel lighter than this ↓
Posting is alwasy so OVERWHELMING to me! This is such a thoughtful project.
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