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ÉLAN NOIR — The Art of Being Remembered.
I recently developed a complete brand identity and packaging system for ÉLAN NOIR, a contemporary niche fragrance brand built around quiet confidence, sensuality, and lasting presence.
The challenge was to create a luxury fragrance identity that felt distinctive and sophisticated without relying on the usual black-and-gold clichés.
The core idea behind the brand:
“The Art of Being Remembered.”
Would love to hear your thoughts on the direction.
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