(RED) Web Design for 800m+ Nonprofit

We rebuilt (RED) from the ground up in 1 month.

(RED) has raised $800M+ for the Global Fund alongside partners like Apple, Vespa, and Fiat. But their site was still running on WordPress, and it looked and felt like it was built a decade ago.

Even the smallest updates had to go through an external developer, slowing everything down and boxing in the team’s creativity.

Now:

The creative team can publish instantly, no dev tickets, no week-long waits

Product pages are dynamic and easy to update as new Fortune 500 partners come on board

Every page is built to drive action: donate or shop

The design finally matches (RED)’s creativity and mission

If you like the new site, you can donate at red.org.

Built with Framer.

If you're a startup that needs a strong launch presence, or an established company looking to rebrand and take control of your web experience, reach out!