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A burger menu design created using Adobe Illustrator, with a clean and appetizing visual style. I focused on clear product presentation, easy-to-read pricing and a layout that makes the menu simple and enjoyable to browse.
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Currently building a new identity for an AI + fintech company in Dubai.
Still early, but this is one of the directions we’ve been exploring for the brand.
The idea was to avoid the usual “AI company” visual language and build something that feels more established, precise, and quietly futuristic.
We’ve been playing with geometry, light, and a much more restrained visual system around the mark.
Still developing this one, so I’m curious:
Would you push this direction further, or keep it this restrained?
Honestly the logo presentation is impressive
I have posted a Kargen direction a while back that didn't make the cut with a client, but the feedback was great, so I kept pushing it.
This is where it landed. the concept speaks for itself once you see it move. the K carries the momentum and quietly turns into a road at the same time. the motion runs A to B, so you feel the movement, which is really what Kargen is about.
There is a lot more to the identity than just this. the whole thing is meant to feel impactful, calm and professional.
Love the logo and the branding also