Crafting a Brand Experience: Around's Journey from Passion to IdentityCrafting a Brand Experience: Around's Journey from Passion to Identity
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
What goes around, comes Around.
Around didn't start with a business plan.
It started with a 12-year-old girl who simply loved baking.
Years later, that passion has grown into a brand built on consistency, craft, and countless batches of cookies.
I had the opportunity to lead the brand identity, communication, and overall brand ecosystem for Around, translating a personal story into a brand experience people can connect with.
The best brands aren't built on marketing gimmicks.
They're built on genuine stories and years of dedication.
And after tasting the cookies myself, I can say one thing: they're impossible to stop at just one.
Excited to see Around make its way into people's homes.
Role: Brand Strategy • Brand Identity • Communication Design
Post image
Post image
Post image
Nawras's avatar
Extremely Sharp! 👏✨️
Abdul's avatar
Exceptional work.
Syed Ahsan's avatar
Thankyou Bro!
Hanna's avatar
Hanna Woa Designs logo
Hahahhaha the two first lines confused me then made me laugh! 😂 Besides that, lovely brand id, I love the colors!
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started