Crafting a Brand Experience: Around's Journey from Passion to Identity

Crafting a Brand Experience: Around's Journey from Passion to IdentityCrafting a Brand Experience: Around's Journey from Passion to Identity

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Syed Ahsan Ali

• 15h

What goes around, comes Around.

Around didn't start with a business plan.

It started with a 12-year-old girl who simply loved baking.

Years later, that passion has grown into a brand built on consistency, craft, and countless batches of cookies.

I had the opportunity to lead the brand identity, communication, and overall brand ecosystem for Around, translating a personal story into a brand experience people can connect with.

The best brands aren't built on marketing gimmicks.

They're built on genuine stories and years of dedication.

And after tasting the cookies myself, I can say one thing: they're impossible to stop at just one.

Excited to see Around make its way into people's homes.

Role: Brand Strategy • Brand Identity • Communication Design

Brand Design creativedirector brandsystem Adobe Illustrator Adobe Photoshop

Abdul Rehman

pro

• 2h

Exceptional work.

Syed Ahsan Ali

• 2h

Thankyou Bro!

Riyyan Qaisar

• Jun 27

Built the entire brand identity for Onsective, a Canadian IT company in Ontario, from scratch. The company had zero visual identity when I joined. Delivered a complete brand system including logo design, color palette, typography system, brand icons, business card, letterhead, and branded merchandise mockups. Designed to communicate authority, trust, and forward-thinking — aligned with their tagline "Command the Future." During my time at Onsective, I also designed brand assets across 6+ client industries including tech, consulting, and digital services.:

Brand Design Graphic Design Social Content Design Adobe Illustrator Adobe Photoshop

Goodluck Imo Chinaza

• Jun 29

I completely agree. A strong brand identity helps people remember and trust a business. Great insight!

Mara Mel

• Jun 27

Allow me to introduce Deadli. 🚀

A fictional productivity companion designed to transform deadlines into a calmer and more focused creative experience. Built as both a collectible mascot and the central character of a digital product, Deadli represents the idea that great work doesn’t need more pressure, just the right companion.

I hope Deadli earns a place in your memory long after you’ve finished viewing this project. 😊 ✨Here is the link to my project https://www.recraft.ai/project/6b62ad39-13f8-48c3-b4eb-cf9fe1f8e45d