Riyyan Qaisar
Brand Identity Designer for Tech & IT Startups
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Designed a complete brand identity for PB AI (Patient Billing Intelligence), a Manchester-based AI healthcare technology company. Delivered a full logo design, brand color system, typography, and a comprehensive brand book covering visual identity guidelines and brand application across touchpoints. Designed to communicate trust, intelligence, and precision — core values for an AI-driven patient billing solution.
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Built the entire brand identity for Onsective, a Canadian IT company in Ontario, from scratch. The company had zero visual identity when I joined. Delivered a complete brand system including logo design, color palette, typography system, brand icons, business card, letterhead, and branded merchandise mockups. Designed to communicate authority, trust, and forward-thinking — aligned with their tagline "Command the Future." During my time at Onsective, I also designed brand assets across 6+ client industries including tech, consulting, and digital services.:
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