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Ino is a Bulgarian family knitwear brand with 25+ years of craft behind it - but its old identity no longer reflected the warmth, quality and heritage at the heart of the brand.
For the redesign, I built the concept around family heritage and personal signature - creating a visual system that feels refined, human and timeless, while giving Ino a more recognizable presence across packaging, social media and brand touchpoints.
Omg, this is beautiful! ♥️
Thank you, Bellaaa 🌷
I really love this logo style 😍
Oh thank youu ✨
Awesome!
Thanks!
Good one here
🙏🙏
The logo is just so lovely! Really great work
Thank youu, appreciate it 🫶
🔥
Loreta this really stand out and this is impressive
good work!
Loved the colors
Stunning 🤩
Awesome work as always! 👏
Appreciate it ❤️
Love the vibes.
Appreciate it! Loved creating this one
It couldn't have been better! Great work 👏
Thanks 🙏
Wow nice work
Heritage rebrands done well always look easier than they are. Translating 25 years of craft into a packaging system that still feels human is the kind of work that ages quietly and keeps paying. The handwritten typography on the boxes is the move. It signals the maker without screaming artisanal.
Exactly, this core idea of heritage and craft was the natural way for the brand expressing itself the best way and of course, repositioning in the market.
Nice work, keep it up!
Colors, typography, overall design, liked them all! 👍
This is nice btw
nice & stunning
Looks neat. Good taste!
Awesome
Super work
Making it feel heritage was a great call, you can update it without feeling too targeted or planned. I'm curious about one thing: when you were building the visual system across packaging and social touchpoints, how did you decide which elements got to stay handmade/organic vs....
This is the main question with redesign and that’s why it’s harder to execute than designing an identity from scratch. In this case we made a brand audit - what makes the brand recognisable the most among the customers, so it stays familiar but also evolved and repositioned for...
This is so beautiful!
Thankss
this design feels so culture oriented feels realy good
nice work
I feel warm and elegant.
Awesome!
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You're certainly an inspiration on being productive & creative, man!
Images and logo looks amazing. May I know what is that symbol ? How it is depicting Devi : The brand
from classic clean studio shot → into a warmer lifestyle-driven coffee moment.
same product.
completely different emotional perception.
the goal wasn’t just to make the packaging look better.
it was to make the product feel more premium, atmospheric, and connected to a real experience.
interesting how lighting, mood, environment, and storytelling can completely transform ecommerce visuals.
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Will go for the after!
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