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We just completed a full rebranding for moveit, a student moving company operating across Europe from Maastricht, Netherlands.
New logo, new brand identity system, brand guidelines, and a 13-piece visual campaign — all art-directed and refined through AI-assisted image generation and photo retouching.
From strategy to final delivery.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How do you make a logo feel alive without making it feel like a gimmick? 🤖
Quickchat AI builds no-code AI Agents that handle real work - customer support, sales, internal ops - reading docs and resolving conversations on their own. As the product scaled, the brand needed to catch up: something as sharp and credible as the tech itself, in a market where every AI startup looks the same.
I could have leaned into something loud - a mark morphing through wild transformations, motion for the sake of motion. Instead the direction was restraint. The wordmark reveals with one clean underline stroke. The icon wakes up letter by letter before landing on the final mark, closing on a small wink instead of a flourish 😉.
Every timing decision was intentional: fast enough to feel instant, controlled enough to feel trustworthy. That's the whole brief in one sentence.
The palette stayed just as disciplined 🎨 - one electric blue carrying the energy, one warm yellow breaking up the dark neutrals. Nothing decorative, everything load-bearing.
Where do you draw the line between motion that shows a product's personality and motion that's just there to show off?
Amazing work
I wanted my next framer template's portfolio showcase to have a standout interaction, not another flat slider.
That idea is now the hero: a carousel where every image bends on a cylinder as it moves. Perspective, velocity skew, a touch of chromatic distortion on the edges.
It's raw WebGL with the cylinder math written from scratch, no libraries. I didn't write any of it. I described the motion to Framer's agent, one prompt with my art direction, and it built the code component, wired it into the canvas, and exposed the motion as sliders: tilt, curve, skew strength, distortion, chroma, parallax.
My part was tuning those sliders until the motion felt right for the template, which took longer than the build itself.
The gap between an effect I can imagine and a component I can ship used to be "someday". Now it's an afternoon.
What's an effect you've wanted on your site but never built?
looks amazing!