pro
Sruthi Baskaran
Crafting Cinematic AI Brand Films and Commercials
New to Contra
Sruthi is ready for their next project!
Excited to share my latest project - cinematic FIFA 2026 AI brand commercial for the platform "ScheduleSite"
The goal was to capture the energy, anticipation, and global excitement surrounding one of the world's biggest sporting events while showcasing how fans can discover, schedule, and access FIFA 2026 tickets, products, and event-related experiences through the ScheduleSite platform.
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Created entirely with AI!
A short cinematic film about a woman waiting with patience, holding on to hope.
Would love to hear your thoughts! 🙌
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Spec Brand Film | Headphones Brand | Echozz
This project explores the concept of escaping silence through music. The commercial visualizes how music can transport someone into a completely different world, highlighting the immersive experience offered by Echozz headphones.
Tools & Workflow:
Nana Banana Pro - AI image generation for concept visuals
Kling 3.0 - Video generation and motion sequences
Adobe Premiere Pro - Editing, pacing, and final assembly
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A spec brand awareness AI film for an imaginary mental wellness app - Reclaim You.
It’s so fascinating how AI lets us turn ideas into films and bring imagination to life 🚀
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Love the whole process of turning imagination into cinematic reality!
A brand new spec ad for a mango beverage - crafted through AI-driven cinematic storytelling, immersive visuals, organic camera movement, and rich macro realism.
The future of advertising is no longer limited by production scale, only by creative vision.
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This project is an explainer-style video created for a fitness trainer to communicate practical workout and lifestyle tips to his client. The focus was on making the information clear, engaging, and easy to follow for viewers.
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Spec Ad Film | Backpack Brand | Hey Nomad
This project is a spec advertisement created for an imaginary backpack brand called HEY NOMAD. The concept explores the theme of routine, repetition, and the urge to break free from the loop of everyday life.
Tools and Workflow:
Nana Banana Pro - AI image generation for concept visuals
Kling 3.0 - Video generation and motion sequences
Adobe Premiere Pro - Editing, pacing, and final assembly
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🚀 CONTRA × MELIUS CHALLENGE 🚀
GIVEN THEME - Anything you can imagine. Create something you wish existed but doesn't.
🧠 PROJECT LINK
https://app.melius.com/projects/9ccd1856-0d53-4bdc-97cb-a35a5b9ca295/canvas/97ecdc93-1581-4361-adbe-aeacb8251ff9
🧠 DESCRIPTION
-- What if telepathy was real and there was a device that could transform thoughts and emotions into immersive visual experiences you could actually see?
-- Have you ever thought deeply about someone and suddenly, out of nowhere, they call or text you? Almost like an invisible emotional connection exists between two minds. In a world where everything has become digital and online, what if technology could go one step further allowing us to experience emotions directly from another person’s mind? How beautiful would it be to visually experience the thoughts, memories, emotions, and love someone holds for us?
-- This concept imagines a futuristic telepathy device called "ECHO MIND" that scans a person’s thoughts and emotions, transforming them into immersive visual experiences that another person can relive through VR goggles. Not messages. Not texts. But emotions experienced visually! A way to express the love we couldn’t say out loud. A way to show affection, longing, memories, and true intentions directly from one mind to another through a beautiful film.
-- Because sometimes, just knowing that someone is thinking about us means everything.
🧠 PROCESS BREAKDOWN
-- Developed the core one-line concept for the film.
-- Expanded the idea into a detailed sci-fi script. -- Created a moodboard with cinematic reference images to establish the visual style, color palette, lighting, and atmosphere.
-- Used few text nodes to generate detailed AI prompts from the script context, helping transform story ideas into visual scenes.
-- Created separate image generation nodes for each scene and generated all the required start and end frame images.
-- Used the generated start and end frame images to create cinematic AI video shots and transition using the video node.
-- Generated additional audio elements including SFX, dialogue, and cinematic music.
-- Used Other features - Grouping the nodes, adding notes and comments for clarity.
-- Put all the video together using the feature called Stitch. Edited all visuals, sound design, transitions, and storytelling elements together to create the final cinematic brand film.
🧠 FEEDBACK
-- This is the first node-based platform I have used, and I was genuinely impressed by how seamless and user-friendly the experience felt throughout the workflow.
-- The platform made it easy to manage the entire creative process in a single pipeline using text, image, video, and audio nodes together.
-- I really liked the flexibility of choosing from a variety of built-in image, video, and audio models directly inside the platform.
-- The “Stitch” feature was extremely useful for combining video shots together seamlessly, and the best part was that it did not consume any credits.
-- The built-in Pexels integration helped me quickly find visual references and create moodboar without needing external platforms.
-- The notes and comments feature helped me organize the workflow neatly and maintain clarity throughout the project.
-- The Minimap feature was very helpful while working inside a large node workspace, making navigation much easier.
-- The Studio feature worked well for layering and editing images, helping refine the cinematic look of the project.
-- Overall, Melius felt like a powerful and creator-friendly platform that made the entire AI filmmaking workflow smooth, organized, and enjoyable.
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Created an explainer video that walks users through a ticket booking experience - featuring a female guide to introduce the platform and its key features.
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From empty walls to lived-in moments!
Exploring spatial transformation through AI-driven timelapse.
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Short-form Content | Fashion Brand
Played with camera angles and speed ramping to craft a fashion story in motion.
Tools and Workflow:
Nana Banana Pro - AI image generation for concept visuals
Kling 3.0 - Video generation and motion sequences
Adobe Premiere Pro - Editing, pacing, and final assembly
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