Created a 2-video AI UGC campaign for a beauty/lip-care product, designed for TikTok, Instagram Reels, Meta ads and e-commerce. Built realistic AI creator content with consistent character styling, product-accurate demonstrations, natural travel-lifestyle scenes and 9:16 mobile-first framing. Workflow included creative direction, prompt engineering, AI image/video generation, reference matching and product-focused visual storytelling for short-form paid social.