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Toastie - Visual Identity
Toastie is a sandwich brand all about celebrating the little joys of life. The warm comfort of a good sandwich, the smile that comes after the first bite, and the vibe that keeps you coming back.
The logo brings this spirit to life with a simple, bold wordmark and a charming character who carries the essence of Toastie, warm, cheerful, and always holding onto that iconic sandwich.
Cute design!
Thank you!
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I've shared some 375ai work this week already, but there's one part of this project I keep coming back to: watching the same logomark hold up everywhere.
When I was designing it, I was mostly worried about the small stuff, whether the mark would still read as an app icon or a favicon. Then a few months later it's 20 meters wide behind a speaker at an investors conference, and somehow it still feels like the same brand.
The video shows how the mark is built, next to the actual lidar scans the product makes. That's where the dot pattern came from in the first place, so it never felt like decoration to me.
Curious how other designers approach this: do you start from the smallest size a logo has to survive at, or design the big version first and scale down?
Saw this on behance few days ago and can't help but comment here again... You did a great job
An unused logo concept exploring the letter N through a clean, geometric construction. The mark balances simplicity with a distinctive silhouette, creating a versatile identity that feels modern, confident and memorable.
Although it never made it into a final brand, it's a reminder that strong ideas don't always need a client to exist. Sometimes the best concepts are the ones waiting for the right opportunity.
Nice work!
Which logo do you prefer? For an Adobe After Effects extension - that deals with expression writing and reusing?
15 voted
71%
6 voted
29%
21 votes
Closed
Option 1 for me, the eye reads instantly and the negative space in the X still pops. Are you planning to animate the logo mark for the extension's loading state?
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